Vision & Strategy
Vision
2025 "First Mover" Breakthrough in World Power Tools Market
Strategy
First Mover strategy for product development
- New Function differentiation
- New Technology
- New Mechanism/ Material / Method utilization
- Smart power tools
- IoT power tools
- Gearbox Optimization with Kisssoft
- Lightweight by using electronic clutch
- Securing performance through optimization of pneumatic mechanism
- Independent technology and patent secured for vibration reduction AVT system
- Secure design technology suitable for IEC62133
- Securing design technology for BMS system internalization
- EN62841 compliant design development
- Internalization and Commonization of Controller H/W S/W design technology
- Incorporation of noise/vibration (NVH) technology
- Linear/Nonlinear structural, dynamics analysis
- Thermal/Fluid analysis
- ATC(Auto Torque Control)
- Impact first torque control system product
- Efficiency optimization through electromagnetic design
- Performance optimization for each product by securing and deploying a platform
- BL20, BL24, BL26, BL32, BL41
Design Identity
Keyang internally created its distinctive design identity by improving product design.
Our focus and inspiration from global design trends have brought us to the forefront of the power tool design sector.
STEP 01Design Research
Overall
Key elements for building Keyang’s unique brand power in the power tool market
‘Convenience’ ‘Stability’ ‘Reliability’
- Good grip (grip standardization guide)
= Expanded association with high performance - “The most important thing is performance.”
I think a drill that has a good grip and feels good will perform well.
‘Keyang’s unique product identity’
- Design that can be applied to future derivative lineups through the construction of P.l.
- “You can tell that it is a Keyang brand tool even at a glance.” “The entire product looks unified, so it somehow seems like a luxury tool brand with deep tradition and history.”
‘Delivering functional and emotional feelings’
- Differentiated shaping, unique materials, unique patterns
- “The unique pattern, luxurious materials, and sophisticated design all make the product seem to be one with good performance and functionality.”
STEP 02Idea Sketch
STEP 03Development
STEP 04IP Creation
STEP 05Generate
STEP 06Design Award Submission
Vision
2025 Breakthrough of Global Vehicle Motors as a specialist enterprise
Establishing global status of future-oriented, eco-friendly vehicle electronic motors solution
- Preemptive technology procurement for responding to new needs
- Optimized architectural design on BLDC & DC based on product characteristics
- Developing a solution integrating the operation of Motors + Reducer + Controller
- Procuring global clients based on Cost Leadership
Entering emerging global markets based on the development of new products/new technology
- Pioneering and entering the market on new products for autonomous vehicles
- Inventing high-efficiency, low-noise, low-weight Actuator for eco-friendly vehicles
- Discovering and entering new Actuator Application markets in the trend towards vehicles becoming more electric in every facet
Strategy
Innovation and Challenge for New Technology
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High Reliability Technology
- Robust Design for higher safety requirement
- Design Validation Technology
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Eco Friendly Technology
- HEV & EV Application
- Application of High Fuel Consumption Efficiency
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Cost Innovation
- Part Integration Design with Intellectual Property
- High Productivity Design
-
Lightweight
- High Efficiency motor technology
- Advanced Material Technology